#GetUsPPE

When the COVID-19 pandemic struck last year, the leadership of AFFIRM (now AFFIRM at The Aspen Institute) pivoted to start a new subsidiary company, called #GetUsPPE, to address the urgent need for personal protective equipment for frontline healthcare workers.

#GetUsPPE became a viral social movement within medicine, raised $2.5 million, and delivered more than 5 million units of PPE through a network of volunteers in less than five months.